Tobacco Resistance Unit (TRU)

TRU is a movement throughout all of Pennsylvania to help youth, ages 12 to 18, stay tobacco- and nicotine- free. It’s time that young Pennsylvanians get serious about exposing BIG TOBACCO and its marketing lies. TRU aims to prevent and stop youth tobacco use through education. A statewide movement, TRU is managed by the Pennsylvania Alliance to Control Tobacco (PACT) and the American Lung Association in Pennsylvania.

• Educate young Pennsylvanians about the dangers of tobacco and nicotine addiction and expose BIG TOBACCO’S marketing lies
• Grow TRU – Recruit your friends as TRU members through community outreach
• Make TRU’s Mission visible and increase participation in the movement in your region
• Host fun youth programs that ensure increased participation in the TRU movement
• Keep TRU around for years to come and to help stop tobacco use in Pennsylvania
• Monitor and influence public policy related to all tobacco and nicotine products
• Help youth who smoke QUIT – promote cessation through the N-O-T Not On Tobacco (N-O-T)

Check out the event: 

TRU Conference 2022